Company profile

UFA Sports renamed as U! Sports

From 1st of August, UFA sports is renamed as U! Sports and operates now under new external appearance. The reason for the new agency brand is the expiring right to use the brand UFA Sports and the consequent pursuit of Lagardère Sports’ and U! Sports’ 2-brand-strategy in the German Market.


U! Sports

U! Sports has more than 50 highly-qualified employees. The headquarter is based in Hamburg and represents the fulcrum around which the agency’s business model operates. Further offices are located in Berlin, Munich, Stuttgart and Slovakia, amongst others.


Success through individuality

As a modern sports marketing service provider, U! Sports stands for distinct approaches and innovative solutions particularly in football. Currently, U! Sports is marketing six football clubs and one football association, among other, FC St. Pauli, FC Ingolstadt 04 and the Bavarian Football Association.